Butter yellow doesn’t scream. It sighs. It’s a colour that doesn’t try to stand out, and yet somehow shows up everywhere. Think: early morning light on a white t-shirt. The inside of a madeleine. Warm, soft, subtle... and strangely comforting. The way summer should feel — unless you’re in an airport.
This shade does something odd: it goes with everything without trying to match. DENIM? Yes. White linen? Obviously. Silver, gold, black? All yes. Even khaki doesn’t argue with butter yellow. It’s not a trend colour in the now-or-never sense. It’s more like a whisper of “I’ve been here, you just weren’t paying attention.”
You’ll find it in tanks, crop tops, oversized shirts (as they should be). In strappy leather sandals. In scrunchies. On the nails of people who swear they don’t wear polish (“it’s just a natural clean look,” sure).
BUTTER YELLOW, FOUR WAYS. Because one shade can speak different dialects.
MINI NOTTie
Tiny but deliberate. Like a lemon rind in a cold drink — not there by accident. Butter yellow in mini form is for when you want the suggestion of colour, nothing loud.
NOTTie CLASSIC
The OG. Butter yellow here is soft-spoken but knows what it's doing. Think “woke up like this,” but make it curated. Wears well with white tees, loose trousers, and calm mornings.
NOTT V
Slightly more structured, slightly less interested in pleasing everyone. Butter yellow in this shape becomes architectural — sunlight with angles. Made for wide streets, sharp shadows, and the days that feel like a film still.
BEACHY NOTT
If butter yellow had a vacation home, it would live here. Relaxed, barely-there, probably barefoot. Throw it on after a swim, or pretend you did. Looks best with wet hair, sea salt, and no plans.
THANK US LATER! LOVE, NOTT.